BEHIND THE SCENES - FRED BUTLER SS12 LOOKBOOK BY MARTINA LUISETTI

I have had THE BEST weekend shooting Fred Butler's SS12 Lookbook with Elisha Smith - Leverock. I love working and sharing a studio with Fred, she is a very special, honest talent which inspires me and my work hugely.

Fred's SS12 collection was inspired by the underwater world, which appears to be a strong theme this season. The beauty of sea creatures particularly caught Fred's attention. Their vibrant bold colourful bodies, silhouette and intricate detail and pattern can be seen clearly within Fred's collection. Fred is not a fan of making things easy for herself and this is why we love her........ Her collection includes everything from exciting sculptural headpieces, mixing wooden cane, thread and holographic detail to huge lightweight hand painted tube / slinky sleeves and circular hand painted boa's worn around the neck. Fred's collaboration with the uber talented Rosy Nicholas continued with an exciting shoe collaboration and for the 1st time ever Fred has introduced some exciting, more affordable pieces such as earrings, printed headbands, printed scarfs and amazing badges, collaborating with PINS London.

The actual lookbook will be out end of the month in time for Fred's press day with Ella Dror PR but in the meantime here are some behind the scenes pics taken by our amazing makeup artist Martina Luisetti. Thanks to Bianca Tuovi at CLM for great hair, Marian Newman for the most incredible 'Fred Butler' nails teaming up with MINX and Anastasia (my street cast) for modelling! Thanks for the great images Martina!!

Anastasia, me and Martina

'I WANT MUSCLE' FASHION CREDITS

My 'I WANT MUSCLE' film, by Elisha Smith - Leverock, is causing an exciting stir after just winning Diane Pernet's ASVOFF 4 festival grand prize : ) Elisha is an extremly talented director with never ending exciting ideas. We both share a love for female body builders so when we had this opportunity to shoot for ASVOFF we jumped at the chance to create a short film that explores and challenges female beauty, focusing on female body builder Kizzy Vaines. This film was by far one of the most interesting projects I have ever worked on. Styling a female body builder..............what a fun challenge!

Kizzy Vaines is actually our only female British body builder competing for the Olympic title in Las Vagas. I imagined Kizzy to be much larger in the flesh, but in fact she is quite short and petite. Her waist is only 3 inches larger then a model and she can fit in small clothing, some model samples! What was fascinating to me was she may be small but she is certainly compact, ripped and toned beyond belief with not a mm of fast on her body. She became infectious to look at, warm, bubbly, strong, flexible and above all SEXY!! Here are some stills / fashion breakdown..........See the actual film on yesterdays post. Please enjoy!

Body by American Apparel, shoes by David Koma

Bracelets (right hand) MAWI, (left hand) Simon Harrison, rings Husam El Odeh, Maria Francesca Pepe and MAWI.

Necklaces (tear drop and bottom chain) by Simon Harrison, middle spike necklace by MAWI.

Necklace by Simon Harrison, dress by Aqua, harness by Lyall Hakaraia, shoes by David Koma.

Bikini by American Apparel, harness Lyall Hakaraia.

Directed: Elisha Smith-Leverock

Starring: Kizzy Vaines

Styled: Kim Howells

Hair: Adrian Clark

Makeup: Yin Lee

Art Direction: Anna Lomax and Lizze King

Stylist Assistant: Daisy Newman

ASVOFF GRAND PRIZE - 'I WANT MUSCLE' - BY ELISHA SMITH - LEVEROCK

Moving image is a really important medium for me. I love teaming up with talented directors and creating these short films that last forever. All 3 of my recent films made it into the shortlist for Diane Pernet's ASVOFF 4 festival this year, which was held at Centre Pompidu in Paris last week.

My films included: 'I want Muscle' by Elisha Smith-Leverock. 'Paris' by Zaiba Jabbar and 'Mathair' by Kathryn Ferguson. I was sad not to be able to go to Paris and share this experience with everyone but thrilled at the news that 'I want muscle' won the grand prize!! Here is the film courtesy of vogue.fr, enjoy!!

PIERS ATKINSON SS 12 HEADSHOTS

Look 9

Fuchsia Ostrich overload

This season Piers Atkinson managed to impress again with a strong 40 piece SS12 collection, 'Hot Voodoo'. As always we shot head shots to show each hat for the look book and here are some of my favourite pieces from the collection. I have included look No's and short descriptions but please ignore that look No's do not run in order. All pieces are available at Ella Dror Pr. Please visit Piers Atkinson to see full collection and more.

Look 4a

"Lecia 2012"

Look 11

''Ashlie"

Look 18

Orange straw maxi-beret with mock lethal frog.

Look 27

Shot dupion silk midi-beret with sequins and diamante.

Banana leaf print by Zandra Rhodes.

Look 3

Purple leather band with orchids and ultra-wasp with black satin band with rainbow multi-diamante veil.

Look 35

"Joan"

Look 29

"Roseacre Terribillis"

Look 1

Macaw Blue leather band with mega diamante hyper cherries

Look 21

"Monstrosa Jessicus"

Look 40

"I love you"

Photography: Thomas Cooksey

Stylist: Kim Howells

Art Director & Set: Alun Davies

Hair: Bianca Tuovi at CLM

Makeup: Mel Arter at CLM

Model: Tsheca at Storm

PIERS ATKINSON SS12 'PORTRAITS' BY THOMAS COOKSEY

Jeremy Boateng and Dudley O'Shaughnessy

This season I had the privilege to work with uber talented Milliner Piers Atkinson again on his SS12 collection 'Hot Vodoo'. We always present Piers collections in groups of 3. The first 3 collections were printed newspaper style, collections 4,5 & 6 were all printed double sided posters and now collection 8 has followed 7 with the concept of a slim, chic, pull out Parisian menu.

Following the success of last season's lookbook, based on the dark tones of Brassai and featuring greats like Judy Blame, Princess Julia, Jenny Runacre etc...... we decided to follow suit via concept and shoot Piers SS12 collection on exciting personalities that we feel, this season, celebrate colour.

Producing the whole job I quickly gathered up our colourful characters, such as Fred Butler, Julie Verhoeven, Andrew Logan, Bethan Wood, Duggie Fields etc........... and together shot them with photographer Thomas Cooksey and Art Director Alun Davies to produce this series of portraits............... Talented director Zaiba Jabbar was also onboard the team to film all these experiences and produce a short film which premiered on Italian Vogue.com

Bethan Wood

Piers Atkinsons very own Jess

Josh Quinton and Alexandra Moon-Age

Alun and his team building the set.

Our muse Tscheca at Storm

The Fabulous Russella

Zaiba Jabbar shooting Rosy wearing Piers hat.

Duggie Fields

Mr Roy Inc

Julie Verhoeven and Fred Butler with Alun Davies and myself in set.

Andrew Logan