KIM HOWELLS: VOGUE loves 'HOUSE OF ORGANZA'

Friday 5 March 2010

VOGUE loves 'HOUSE OF ORGANZA'

At the end of last year i teamed up with the talented Lyall Hakaraia and Vogue fabric and together we made 'HOUSE OF ORGANZA'. H.O.O came about when Lyall decided he wanted to cover the whole front of Vogue Fabric with the frill mania of organza and so I commissioned a small handful of London's hottest designers to make whatever they wanted as long as it remained white, included organza and stuck to their own discipline. These designers included - PIERS ATKINSON, FRED BUTLER, JUDY BLAME, GLOVED UP, LYALL HAKARAIA, CRAIG LAWRENCE, DR NOKI and ATALANTA WELLER. I feel so lucky to be able to call on such amazing designers, they made this project what it is so massive thank you to all of them - inspiration overload!!!

The amazing Mari Sarai jumped on board and we shot all these pieces for a Dazed exclusive on Dazed Digital. It was really important for me to shoot each designer's piece individually so each image became about that design and nothing else and then to end we wanted to shoot the whole H.O.O creations at once to see how the disciplines all locked together. We celebrated this with an exhibition and party at Vogue fabric ( sadly British weather meant Lyall was unable to cover the front of Vogue Fabric), but the pieces have been doing the rounds with other creative's ever since, which brings me to the 2 images below of H.O.O in the March issue of Vogue. Thanks Vogue !!!