Sunday, 21 April 2013


This season Fred Butler produced a large collection inspired by the puzzle game tangram. Teaming up with photographer Kim Jakobsen To we shot the collection on Polaroid and here are some of my favourite shots. Every season Fred teams up with incredibly talented artists so please see these collaborations credits below the appropriate images. This is a very exciting season for Fred as she introduces a much more wearable and affordable range with laptop, iPad, iPhone cases as well as silk scarfs, scrunchies, jewellery and knitwear (EDE). For the full lineup please visit Ella Dror PR. Special thanks to Yin Lee for makeup and Olivia, model.

Perspex baseball caps and beanie's by Keely Hunter available at MACHINE A.

iPad case! Lederhosen's by Helen Macintyre.

Lazer cute silver earrings!

Huge printed scarf, scrunchie and necklace.

Laptop case, bracelet.

Keely Hunger beanie, Fred's lazer cut perspex necklaces.

Another incredible shoe collaboration with Rosy Nicholas. Knitted socks EDE.

All knitwear by EDE, crop tops, mittens, baret, scarfs / snoods.  

iPad case, mittens, rucksack, hoop earrings, beanie worn underneath cap.

Keely Hunter cap.

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