Sunday, 17 June 2012
YMC showed their SS13 collection in the basement of Phonica record shop, Soho. It was an intimate show inspired by 'vintage Kimono prints, early 60's West Coast surf culture and 80's casuals'. With a 17 year history YMC is clear about it's image and customer. 'form should always follow function, resulting in clothes that have a timeless appeal'.